What Went Wrong with 99Dresses

99Dresses

What was it About..?

Buy, sell & trade fashion with thousands of shopaholics. Refresh your closet, and never wear the same thing twice. It was setup by Nikki Durkin, and was supposed to set a new benchmark in the fashion world and among the fashion lovers.

So What Went Wrong..? (#www)

•          Lack of Confidence

          She lacked confidence, which is the basic thing one must have before starting up. She was  having problem in believing in the idea, though never showed it to investors and during the  interviews.

•         Loop Holes in the business model.

           Though after working hard on the business plan and execution, after its launch many loop                    holes came up.

    

•         Lack of experience

                  Being just a graduate girl and totally new to the entrepreneurship world, the girl simply             lacked Experience (of dealing with the investors, customers, team-mates etc. ).

“I won many Battels, But lost the War”- Nikki Durkin(founder of 99dresses)