Tigerbow
What was it About ?
It was a Startup where one can send actual gifts to virtual
places. No address? No problem. All you need is your recipient's email address
or Facebook profile and the rest will be handle by them.The Idea became viral among people mainly the teenagers.
So What Went Wrong ?
·
Partnering with the dating sites
It was being considered as one of the most
required strategy but unfortunately No revenue generated. The harsh reality was
that gaining incremental revenue from or enhancing the user experience with
real gifts wasn’t compelling enough for most online dating sites to make any
meaningful changes to their properties.
·
Limited Variety of Gifts
Even after their first strategy failed,
they went up for making their own ONLINE STORE. But the variety of the gifts
were limited and included only Books and
Flowers only.
·
Family Pressure
For their initial investment they took help of
their family and friends, and as the family accepted a fast and positive
response, a continuous pressure kept up
on the founders.
